Michelle Blakely

Registered Natural Health Practitioner
MNHPNZ MRNZ

Michelle is a New Zealand-based health and wellbeing coach.

She helps people who struggle to put their health first, helping them make sustainable changes with a focus on self-love.

www.michelleblakely.co.nz

“Lucia was wonderful to work with throughout the entire design process. As soon as I met her I knew from her passionate energy to fulfil my needs I was in good hands! She listened, felt into what I wanted and understood what exactly I had in mind then created a beautiful website that captivated the essence of what I’m about.
I love working with passionate, high vibe people like you!”

— Michelle B.

The Goal

Michelle reamed her business and got her brand updated. The goal was to create a website that will incorporate her new logo, has a fresh and modern set up, easy for her to adjust (eg. edit her blog), and will attract new clients.

She needed a website so she could tell people what services she offers and products she sells by giving clients an easy way to get in touch with her.

The Before

Before we got started this was what her old website looked like. She at first only wanted to replace her old logo with the new one but quickly saw that she needed to redo her entire website.

THE WEBSITE

We started with the new layout of the website. At first, Michelle’s idea was to reuse her old text but then we could quickly convince her that she needed a new structure.

We then crafted an outline of her content structure. When we wrote the copy we made sure that there was a clear structure that spoke directly to her target audience with deep empathy and compassion. The messaging naturally evolved and became clearer in the process.

“I am thrilled with everything that Lucia has created for me! The website looks amazing with my ‘look & feel’ and she’s worked hard to achieve everything I wanted. I am so happy that I am now working on other projects that Lucia is creating for me.”

— Michelle Blakely

To the Website

Social Media Templates

As most of her designs Michelle had used so far were either old or not in sync with her new look and feel. Together we defined the strategy and focus of each of her social media accounts. We then decided to create new designs for the following: